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Ingredient Branding: Making the Invisible Visible

by Philip Kotler,Waldemar Pfoertsch

ISBN 13: 9783642438189

Format: Paperback (416 pages)
Publisher: Springer
Published: 23 May 2010

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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)

by Philip Kotler,Roland Berger,Nils Bickhoff

ISBN 13: 9783662484890

Format: Hardcover (120 pages)
Publisher: Springer
Published: 26 May 2016

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Transformational Sales: Making a Difference with Strategic Customers

by Philip Kotler,Marian Dingena,Waldemar Pfoertsch

ISBN 13: 9783319206059

Format: Hardcover (188 pages)
Publisher: Springer
Published: 11 Sep 2015

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